To showcase the new MyFord Touch driver connect technology, we helped Team Detroit steer the message through consecutive right hand page ads. The 2011 Edge understands 10,000 voice and touch commands - as our hand cramps can confirm - and the campaign’s success was such that the Canadian agency asked us to hand letter the whole ad from scratch in French. Which is why we’re dictating this blurb. Mon Dieu!

Forget dinner and a movie, why not a fine pilsner and a flatscreen? This co-promotion between Stella Artois and Turner Classic Movies mixed behind-the-scenes facts of well-known films with the exclusive 9-step pouring process of the Belgian elixir. A potent brew, and one that went down well.

To showcase the new MyFord Touch driver connect technology, we helped Team Detroit steer the message through consecutive right hand page ads. The 2011 Edge understands 10,000 touch and voice commands - as our hand cramps can confirm - and the campaign’s success was such that the Canadian agency asked us to hand letter the whole ad from scratch in French. Which is why we’re dictating this blurb. Mon Dieu!

One day a year city dwellers are encouraged to pick up a broom and help clean up their streets, playgrounds, and immediate living environs. We created these posters with antique wood block type; using under-inking, grain and printing on newsprint which helps impart the necessary gritty, “can-do” energy. 

A homage to the great travel posters of the 50s and 60s, TBWA/Chiat/Day NY let us loose on the typographic design for this series. This led to weeks of researching, reviving and redrawing fonts from a bygone era – but, curiously, no actual traveling.

We designed two exclusive fonts as well as the “twin” label attached to the back of each bottle for Crispin Porter + Bogusky’s Twin Label Technology promotion for Molson Canadian. Over 200 were produced, sales were up over 30% and the concept took home a lion at Cannes. We’ll drink to that.

Cutwater SF commissioned us to create a custom antique wood type wordmark for their NOTORIOUS campaign. We painstakingly rummaged through our extensive library of old, dusty type specimen catalogues to uncover these gems. Best of all, because the type was created digitally nobody had to suffer a broken nail or endure a nasty splinter.

When we got our paws on this idea the use of city street parking signs seemed a natural attention-grabber. It duly grabbed a silver pencil at Britains D&AD. And, hopefully, saved some skins.

This nectar takes 12 or 18 years to mature. Berlin Cameron wanted the ads in a few weeks. Crafting type and layout faithful to the original labels, the results were printed, embossed, foil stamped, die-cut, wrapped around the bottles and photographed. In all, an absolute dram to work on.